GEO for Architecture Firms: Your Projects and Expertise in AI Answers
Turning image-heavy architecture portfolios into project records that AI assistants can read, understand and cite.
Why architecture firms need GEO
GEO for architecture firms is the practice of making an architecture or interior design office understandable and citable for AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. Most architecture websites rely on large images and short slogans, which impress people but give a language model very little to work with. When someone asks which studio has renovated boutique hotels in Istanbul, AI tools look for written evidence of that experience.
What we change
- Each project becomes a short case narrative: type, district-level location, scope, the firm’s role and the reasoning behind design decisions.
- Team pages describe education, professional chamber membership and areas of expertise.
- Schema.org markup with ProfessionalService, Person, CreativeWork, ImageObject, Service and FAQPage.
- Process and comparison guides, for example architect versus interior designer.
- Clear labelling of renderings versus completed work.
How Racoun delivers it
Racoun, based in Ataşehir, Istanbul since 2012, audits AI visibility, manages AI crawler access, builds an entity card and generates llms.txt automatically from site content on its own infrastructure. Every month a query set is run in ChatGPT, Gemini, Perplexity and Copilot, and mentions, positions and cited pages are reported in the client panel. Technical setup typically takes 1–2 weeks, and changes usually appear in AI answers within 4–12 weeks.
Frequently asked questions
Can AI assistants read an image-only portfolio?
Only to a limited extent. Writing each project’s type, scope, role and design reasoning as text, and adding descriptive alt text, makes the portfolio readable.
Should client names appear on project pages?
It is not necessary. Project type, district and scope are usually enough, and client consent should be obtained before publishing any project.
Contact
Head office: Ataşehir, Istanbul. We work with businesses across Türkiye through online meetings and planned visits. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
