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0551 044 08 69 ekip@racoun.com
EVENTS & EXPERIENCES

Türkiye’de ve Yurt Dışında Uçtan Uca Etkinlik

From product launches to international trade fairs: concept, venue, stage design, technical production, travel and on-site management, run from one place in Turkey and abroad.

Wherever the stage goes up, the brand speaks the same language.

Events & Experiences — what is it?

From product launches to international trade fairs: concept, venue, stage design, technical production, travel and on-site management, run from one place in Turkey and abroad.

Icon Creative Events
Our events brand is Icon Creative Events — international events are built end to end with Icon.

40+ events delivered · 50,000+ attendees · 5+ international productions · 8+ sectors

What does event management cover?

Event and production management means planning a brand's launch, trade fair, congress, dealer meeting or opening from concept through to on-site delivery — and, for events abroad, covering travel, logistics, customs and local supplier coordination as well. An event is not just an organisation; it is the mark a brand leaves in people's memory.

Do you run international events end to end?

Yes. We plan and run trade fairs, launches, congresses and dealer meetings abroad end to end, on the ground. Four things come into play that a domestic event does not have:

  • Travel and accommodation: flights, hotels, transfers and the programme calendar for the team and guests
  • Visas and official paperwork: invitation letters, visa application files and travel insurance
  • Logistics and customs: shipping of stands, products and samples, ATA carnets and customs clearance
  • Local supplier network: selecting and supervising production, build, technical crew and hosts in the destination country

Design, quality control and brand standards always stay with us; production and on-site delivery happen wherever they are most efficient — usually in the country hosting the event. That model cuts both shipping cost and schedule risk considerably.

What kinds of events do we run?

  • Trade fair participation at home and abroad, with stand design and build
  • Product launches, press events and brand experience activations
  • Congresses, conferences, symposiums and summits
  • Dealer and distributor meetings, roadshow tours
  • Store and factory openings, anniversaries and award nights
  • Corporate travel, incentive programmes and factory visits

How far ahead should planning start?

3–4 weeks for small invitations, 6–10 weeks for launches and conferences, 10–14 weeks for trade fairs and congresses abroad. Venue, shipping and visa calendars are what set the timeline abroad; starting early lowers both cost and risk.

What the scope includes

  • Concept, event name, visual language and a minute-by-minute run of show
  • Venue search, site visit, contracting and technical suitability checks
  • Stage, set, stand and wayfinding design; 3D visualisation
  • Technical production: sound, lighting, LED screens, simultaneous translation and recording
  • Invitations, attendee registration, accreditation and the welcome flow
  • Travel, accommodation, transfers, visas and customs coordination (abroad)
  • Budget plan, supplier management and on-site coordination
  • Photo and video production plus a post-event content set

How is the budget managed?

We break the budget into line items from the start and offer at least two levels for each. That lets you shift priority between venue, production, catering and travel — managing the budget without breaking the goal. On international projects we plan a separate buffer for currency movement and shipping.

What is delivered afterwards?

After the event you receive the photo and video archive, an attendance and contact report, press coverage and a content set prepared for social media. At trade fairs, the contact details collected at the stand are reported as a list your sales team can use directly. We do not just tell your brand's story — we stage it.

What drives the cost of an event?

Attendee numbers and duration, venue class and catering, the scale of stage, set and technical production, the invitation and registration flow, and for events abroad the travel, accommodation, freight and customs lines. We offer at least two levels for each line so the budget holds without losing the goal.

Sahnede biz varız Yürüttüğümüz lansman, kurumsal etkinlik ve organizasyonlardan görüntüler. Etkinlik markamız Icon Creative Events ile konseptten uygulamaya tek elden.
Scope

What we do

01

Kurumsal Etkinlik Yönetimi

Toplantı, konferans ve bayi buluşmalarının uçtan uca yönetimi.

02

Lansman & Ürün Tanıtımları

Ürünü sahneye çıkaran, hikâyesiyle birlikte anlatan kurgular.

03

Marka Deneyim Etkinlikleri

Katılımcıyı izleyici değil, deneyimin parçası yapan tasarımlar.

04

Açılış & Davet Organizasyonları

Davetiyeden karşılamaya kadar her ayrıntı planlı.

05

Sahne, Konsept & Dekor Tasarımı

Mekânı markanın dünyasına dönüştüren tasarım.

06

Teknik Prodüksiyon & Lojistik

Ses, ışık, LED ekran ve saha operasyonunun kusursuz yönetimi.

07

Uluslararası Etkinlik Yönetimi

Yurt dışı fuar, kongre ve lansmanların planlanması, yerel tedarikçi seçimi ve sahada marka standardının denetlenmesi.

08

Seyahat, Konaklama & Vize Koordinasyonu

Ekip ve misafirler için uçuş, otel, transfer programı; davet mektubu ve vize başvuru dosyalarının hazırlanması.

09

Lojistik, Gümrük & ATA Karnesi

Stant, ürün ve numunelerin uluslararası sevkiyatı, gümrük evrakları ve geçici ithalat süreçlerinin yürütülmesi.

10

Çok Dilli Saha Ekibi & Simültane Çeviri

Hedef ülkede hostes, tercüman ve teknik ekip temini; kongrelerde simültane çeviri kurulumu.

11

Uluslararası prodüksiyon ağı

Icon Creative Events deneyimiyle yurt dışı etkinliklerde yerel ekip ve tedarikçi ağı.

12

Sahne, ışık ve teknik prodüksiyon

LED ekran, ışık, ses ve sahne kurulumunun tek elden yönetimi.

FAQ

Events & Experiences — common questions

Three to four weeks for smaller receptions; six to ten weeks for launches and conferences. Venue and technical supplier bookings are what affect the timeline most.
Yes. Venue research, collecting quotes, contract tracking and all supplier coordination are run by Racoun. Budget lines are shared transparently.
A photo and video archive, an attendance report and a content set ready to use on social media.
Yes. From concept and design to the venue contract, from freight and customs paperwork to on-site build and event-day management, we take the whole process. Our team is on site for critical events; for smaller recurring ones we supervise our local partner remotely to keep costs down.
It depends on the project. For a modular stand that will be reused, shipping from Turkey can make sense; for one-off participations, producing in the destination country is usually more economical. We present both scenarios with a cost and lead-time comparison.
We handle invitation letters, visa application files, flights, accommodation and the transfer schedule. The visa decision belongs to the consulate; our job is to make sure the process is complete and on time.
We work with local production and event partners across Europe, the Gulf and North Africa among others. For a new country we research suppliers and check references before the event.
Attendee numbers, venue, catering, stage and technical production, and for events abroad travel and freight. We offer at least two levels per line and build the budget together.
Yes. We shortlist venues, visit them with you, check technical fit and manage the contract.

For every question, see our FAQ page .

Process

How we move

00

Konsept & Amaç Belirleme

Etkinliğin neden yapıldığı ve neyi başaracağı tanımlanır.

01

Yaratıcı Kurgulama

Konsept, sahne ve deneyim akışı tasarlanır.

02

Planlama & Prodüksiyon

Tedarik, takvim, bütçe ve teknik prodüksiyon planı.

03

Uygulama & Yönetim

Sahada uygulama, kriz yönetimi ve etkinlik sonrası raporlama.

05

Saha ve kapanış

Etkinlik günü koordine edilir; söküm, sevkiyat ve kapanış raporu tamamlanır.

Wherever the stage goes up, the brand speaks the same language.

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