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0551 044 08 69 ekip@racoun.com
SOCIAL & DIGITAL MEDIA

Etkileşim Yaratır, Algı İnşa Eder

From content strategy to publishing, influencer partnerships to reporting, we run your Instagram, LinkedIn and TikTok end to end.

We think outside the box and run the channel.

Social Media — what is it?

From content strategy to publishing, influencer partnerships to reporting, we run your Instagram, LinkedIn and TikTok end to end.

What is social media management?

Social media management means running a brand's content strategy, production, publishing schedule, community management and performance measurement from one place. It stopped being "posting" a long time ago — it is building perception.

Which platforms do we manage?

Instagram, TikTok, LinkedIn, Facebook, YouTube and X. The platform is chosen by the audience, not by the brand: LinkedIn leads for B2B, while Instagram and TikTok carry the weight in retail.

What the monthly service covers

  • A monthly content calendar and defined content pillars
  • Production of images, video (reels/shorts) and copy
  • Publishing, scheduling and hashtag strategy
  • Community management: response standards for comments and DMs
  • Influencer and partnership matching, plus the process around it
  • A monthly performance report: reach, engagement, followers and conversions

How much content per month?

The standard package produces 12–20 posts and 8–12 story sets a month; the number of reels is set against the goal. What decides the outcome is not volume but rhythm and consistency.

How does approval work?

Content collects in your client panel before it goes out. You approve with one click or leave a revision note. Approved content publishes automatically on its planned date. All we ask of you is the approval.

How is performance measured?

Follower count on its own means little. Reach, engagement rate, saves and shares, profile visits and traffic to the site are read together — and for e-commerce brands, matched against sales.

Who is social media management for?

For brands without an in-house team, or whose team cannot keep up with production. We are usually called in when accounts post irregularly and the brand looks different on every channel, when ad budget is being spent but the content cannot carry the ads, or when a new brand, product or store launch needs social media built from scratch.

How we work: four steps

  1. Audit: we review your accounts, competitors and audience, and share in writing what works and what does not.
  2. Strategy and content pillars: what the brand talks about, in which tone and how often.
  3. Production and approval: the monthly calendar, visuals, reels and copy arrive in the client panel for your approval.
  4. Publishing, community and reporting: approved content goes live on schedule, comments and messages are answered, and a plain monthly report follows.

What does social media management cost?

Scope sets the price: the number of platforms, monthly posts, stories and reels, shoot days, community management hours and whether ads are included. After a first call we send two written options. Ad spend is paid directly to the platform; we take no media commission.

Scope

What we do

01

Sosyal Medya Yönetimi

Aylık içerik takvimi, düzenli paylaşım, hikâye ve reels üretimi.

02

İçerik Stratejisi & Planlama

İçerik sütunları, yayın ritmi ve mesaj hiyerarşisi belirlenir.

03

Reels & Kısa Video Üretimi

Dikey format odaklı, algoritma dostu video prodüksiyonu.

04

Influencer & İş Birliği Yönetimi

Markaya uygun isimlerle doğru kurgulanmış iş birlikleri.

05

Topluluk Yönetimi

Yorum ve mesaj yanıt standartları, kriz iletişimi protokolü.

06

Raporlama & Performans Analizi

Erişim, etkileşim, takipçi ve dönüşüm verilerinin sade özeti.

FAQ

Social Media — common questions

The standard package includes 12–20 posts and 8–12 story sets per month; the number of reels is set against the goal. Volume can be increased within the package scope.
Yes. Everything collects in the client portal; you approve with one click or leave a revision note. Approved content publishes on the planned date.
The monthly package includes on-location content production and editing of your existing assets. Projects needing a professional studio shoot are planned as a separate production item.
No — deliberately. Bought followers lower engagement and hurt the algorithm. We measure reach, engagement rate, saves and shares, and traffic to the site.
Planning what the brand posts, producing and publishing the content, answering comments and messages and reporting on results — one team running the brand’s voice on social channels.
By the number of platforms, monthly content volume, shoot needs, community management scope and whether ads are included. After a first call we send two written options.
No. Ad spend is paid directly to Meta, TikTok or Google; we charge a management fee only and take no commission on media budget.

For every question, see our FAQ page .

Process

How we move

00

Strateji & Konumlandırma

Marka sesinin ve içerik yönünün belirlenmesi.

01

İçerik Kurgusu

Aylık takvim, kreatif üretim ve metin yazımı.

02

Yayın & Etkileşim

Paylaşım, topluluk yönetimi ve etkileşim takibi.

03

Ölçüm & Optimizasyon

Veriye göre içerik ve kanal stratejisinin iyileştirilmesi.

We think outside the box and run the channel.

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