Arama Sonuçlarında ve Yapay Zekâ Yanıtlarında Görünür Olun
Technical foundations, content architecture, local visibility and AI optimisation run under one roof — so your brand shows up on Google and inside generative AI answers.
A brand that can’t be found doesn’t get chosen.
Technical foundations, content architecture, local visibility and AI optimisation run under one roof — so your brand shows up on Google and inside generative AI answers.
What is SEO management?
SEO management is the work of shaping a site's technical foundation, content architecture and authority so that search engines and generative AI systems can read it — and of growing organic visibility on that basis. It is not a one-off fix but a measured, continuous discipline.
Why is SEO never a single job?
For a site to climb, four things have to be true at once: the page must be crawlable and fast, the content must answer the search intent, the business's location and trust signals must be consistent, and all of it must be marked up so machines can read it. That is why we run SEO as five sub-services that feed each other.
What does SEO management consist of?
- Technical SEO: crawl budget, site speed, Core Web Vitals, indexing and structured data
- Content SEO: keyword architecture, topic clusters, on-page optimisation and an editorial calendar
- Local SEO: Google Business Profile, map visibility, NAP consistency and review management
- E-commerce SEO: category architecture, product page templates, facet handling and Merchant feeds
- AI visibility (GEO): llms.txt, schema.org, AI crawler access and citation tracking
Why run SEO and GEO together?
Classic SEO aims at a ranking on the results page; GEO aims at being cited inside the generated answer. The groundwork is the same: clean information architecture, correct schema.org markup and content written with plain definitions all work on both sides. So we position GEO not as a separate service but as a discipline within SEO management.
How soon do results show?
Technical fixes start showing within 2–6 weeks. Content and authority work usually takes 8–12 weeks to produce a measurable result. In competitive categories, planning for six months before a meaningful shift in position is the realistic view.
How Racoun runs SEO
Our Istanbul-based team builds one roadmap per client: technical clean-up first, then content architecture, then local and AI visibility. The monthly report is not a ranking list — organic sessions, conversions and AI citation counts are reported side by side.
SEO — what does it include?
Each can be bought on its own; run together, the shared groundwork is built once, so time and cost come down.
What we do
Teknik denetim ve yol haritası
Tarama, indeksleme, hız ve yapılandırılmış veri başlıklarında 120 maddelik denetim ve önceliklendirilmiş aksiyon listesi.
Anahtar kelime ve niyet haritası
Arama niyetine göre gruplanmış anahtar kelime kümeleri, sayfa eşleştirmesi ve boşluk analizi.
İçerik üretimi ve optimizasyon
Konu kümesi mantığıyla yazılmış, tanım ve soru başlıklarıyla kurulmuş içeriklerin üretimi ve mevcut sayfaların yenilenmesi.
Ölçüm ve aylık raporlama
Search Console, Analytics ve yapay zekâ atıf takibinin tek raporda birleştirilmesi.
Rakip ve SERP analizi
Rakiplerin sıralandığı sorgular, öne çıkan snippet ve harita sonuçları incelenir; boşluklar fırsata çevrilir.
Bağlantı ve otorite çalışması
Dijital PR ve nitelikli atıflarla alan otoritesi güçlenir; risk taşıyan bağlantılar ayıklanır.
SEO — common questions
For every question, see our FAQ page .
How we move
Denetim
Teknik altyapı, içerik envanteri, rakip konumlandırması ve mevcut görünürlük ölçülür.
Yol haritası
Etkisi yüksek, eforu düşük işlerden başlayan 6 aylık bir öncelik listesi hazırlanır.
Uygulama
Teknik düzeltmeler, içerik üretimi, yerel profil ve GEO kurulumu paralel yürütülür.
Ölçüm ve iterasyon
Aylık raporla sonuçlar okunur; plan veriye göre güncellenir.