Stratejik Reklam ve Performans Yönetimi

What is digital advertising management?

Advertising management covers getting a digital budget to the right audience on the right channel, with the right message at the right time — measuring conversions and moving the budget towards what actually works. Running ads is easy; getting results takes expertise.

Which platforms we work on

• Google Ads: search, Performance Max, display and shopping campaigns
• Meta (Instagram & Facebook): conversion, traffic and awareness campaigns
• TikTok & YouTube: video-led reach and conversion structures
• LinkedIn: B2B lead generation

How large should the budget be?

The honest answer depends on sector and goal. The general rule: put in enough to collect meaningful data on one channel, rather than splitting across three and learning nothing on any of them. Racoun divides the budget into three tiers — awareness, consideration and conversion.

How the process runs

1. Measurement setup: conversion tracking, event structure and data verification
2. Strategy and media plan: channel split, audience and message matrix
3. Creative production: separate image and video sets for each audience
4. Campaign build and testing: A/B tests and bidding strategy
5. Optimisation and reporting: weekly monitoring, a transparent monthly report

How is the agency fee calculated?

Racoun takes no media commission on ad budget. Spend goes directly from your own account; the agency works on a management fee only. That model removes any incentive to grow the budget for its own sake.

How we report results

A single-page monthly report covers spend, clicks, conversions, cost per acquisition (CPA) and return on ad spend (ROAS). When revenue data is shared, the return on every unit of spend is calculated precisely.