FAQ
Everything you might ask
The questions we hear most about scope, process, pricing and 137 reporting — answered.
General questions
Working with Racoun
Racoun covers brand management, corporate web design, social media, Google and Meta advertising, event organisation, video & animation production and AI visibility (GEO). Every service can be bought on its own or as part of a package.
Yes. All seven services can be bought individually or together. For most brands the best results come when strategy, production and media run side by side, because the same team owns both the message and the budget.
We listen first. Then we put the strategy and content plan in front of you; once you approve, we start producing. After launch we measure and report monthly. All we need from you is a yes.
Once the brief and approval are in, the first work usually reaches you within 3–5 business days. Corporate web projects take between 3 and 8 weeks depending on scope.
Yes. We bring social, advertising and sales data into a single report and give you a plain summary of what the spend returned. It is one page and free of jargon.
Ongoing services run month to month, with better terms on longer agreements. Project work can be a one-off. A long commitment is never required.
No. Ad spend goes directly from your own Google Ads or Meta account. Racoun takes no media commission and works on a management fee only, so there is no incentive to inflate the budget.
Yes. Our office is in Ataşehir, Istanbul, and we run brand, web, social, advertising and GEO work remotely across Turkey. For events we are on site with a field team. We also work with brands abroad.
Ongoing services (social media, advertising) are monthly packages. Web, brand and video projects are fixed-price by scope. Price depends on content volume, number of channels and production intensity.
We take over account access, brand files and live campaigns, and share an audit report in the first week. Old and new workflows run in parallel for a short period so nothing goes dark during the handover.
Marka Yönetimi
Marka Yönetimi
No. A logo is one visual part of a brand identity. Brand management is the ongoing work of positioning, tone of voice, the visual system and the experience at every touchpoint. The logo is just one output of that process.
Around 4–8 weeks including research and approvals. The guideline covers logo usage, colour codes, type hierarchy, photography direction and tone of voice.
Yes. If the logo is strong we keep it and rebuild the system around it — colour, typography, message, templates. We call that a brand refresh, and it is quicker than a full rebrand.
Not if it is managed properly. The transition plan protects the elements that carry recognition and communicates the change in stages. What raises risk is not the change itself, but doing it without a plan.
Logo & Kurumsal Kimlik Tasarımı
Logo & Kurumsal Kimlik Tasarımı
The first presentation shows three genuinely different design directions. Two revision rounds on the chosen direction are standard; further rounds are planned within the project scope.
We run the trademark application together with licensed attorneys. During design we also do a preliminary search to reduce the risk of similarity.
Yes. All vector source files are yours on handover — no usage restrictions and no annual licence fee.
Marka Stratejisi & Konumlandırma
Marka Stratejisi & Konumlandırma
You can, but design decisions end up weakly justified and revision counts rise. For smaller projects we can compress strategy into a single-day accelerated workshop.
The decision-making executive, the marketing lead and, if possible, someone from sales. The sales team knows the customer’s real objections, which noticeably improves the output.
The framework we hand over is used directly as a brief for website copy, ad messaging, the social content plan and sales presentations.
Ambalaj & Etiket Tasarımı
Ambalaj & Etiket Tasarımı
If you ask us to, we broker quotes from printers we work with. If you have your own printer, we prepare files to their technical specification.
The whole product family can be designed. Once the master design is set, additional variants are applied by changing colour, image and information — much faster than the first concept.
We place mandatory information fields according to the relevant regulations and follow legibility rules. Final accuracy of the content must be approved by the product owner.
Web Tasarım
Web Tasarım
Corporate sites typically take 3–5 weeks; multilingual projects or custom modules take 6–8 weeks. The biggest variable is how quickly content and approvals come back.
No. Every project is built on our own in-house platform; we do not use WordPress or packaged e-commerce systems. That means no licence or plugin dependencies and full control over speed, security and integrations.
We work on image optimisation, removing unnecessary scripts and server response time, targeting Core Web Vitals (LCP, CLS, INP). PageSpeed measurements are shared with the handover report.
Yes. Every project ships with an admin panel that needs no technical knowledge; you can edit pages, blog posts, images and SEO fields yourself. A short training session and a walkthrough video come with the handover.
Hosting and the domain are separate items. You can stay with your current provider or move to the cPanel-compatible setup we recommend. We handle installation and migration either way.
Kurumsal Web Sitesi
Kurumsal Web Sitesi
Yes. We move existing content, set 301 redirects from the old URL structure to the new one and run a pre-launch checklist so rankings are protected.
Yes. Per-language content management, hreflang markup and language-based URL structure can all be set up as standard.
We can work on your own hosting, including shared servers with cPanel. If you prefer, we recommend suitable hosting and handle the setup.
Landing Page & Kampanya Sayfası
Landing Page & Kampanya Sayfası
A campaign usually gets one main page plus 2–3 variants. Where separate campaigns target different audiences or services, the number of pages follows the number of audiences.
Yes. We can publish the page in a subdirectory of your existing site or on a separate address, and we recommend whichever is better for speed and measurement.
A landing page can be bought on its own. For campaign setup, budget and optimisation we recommend running it alongside our Advertising service.
E-Ticaret Sitesi
E-Ticaret Sitesi
Yes. Product, category, customer and order data are transferred, and 301 redirects from the old URL structure protect search visibility.
Yes. We set up integration services for stock and order synchronisation with marketplaces such as Trendyol, Hepsiburada and Amazon.
The application is made in the company’s name. We prepare the technical details, run the integration with the bank and complete the test transactions.
There is no single price: platform choice, catalogue size, design depth and the number of integrations set the cost. We quote line by line in writing after a first call.
A typical build takes 5–10 weeks; product import, custom development and the number of integrations affect it most.
PayNkolay, QNBPay, Tosla, iyzico and PayTR, plus banks’ own virtual POS gateways. Bank transfer and cash on delivery can also be set up.
SEO Yönetimi
SEO Yönetimi
Technical fixes start showing within 2–6 weeks; content and authority work usually takes 8–12 weeks to produce measurable results. In highly competitive categories a six-month plan is realistic.
SEO targets rankings on the results page and is measured in clicks. GEO targets being cited inside generative AI answers and is measured in citations. They share the same foundations, so we run them together.
Yes. Technical SEO, content SEO, local SEO, e-commerce SEO and GEO can each run on their own. Taken together, the shared groundwork is built once, so time and cost come down.
Organic sessions and conversions, keyword positions, technical health score, content produced or refreshed, and the number of citations on AI platforms — all in one report.
Teknik SEO
Teknik SEO
No. Most of the work sits in code, server and markup. Visual changes are only made where speed requires it — image formats, font loading — and always with your approval.
Yes. We hand findings over as actionable tickets, prioritise them with your team and verify every fix once it ships.
Code-level improvements take 2–4 weeks. Because Google collects field data over a 28-day window, it takes 4–8 weeks to show fully in reports.
İçerik SEO
İçerik SEO
There is no fixed number — category competition decides. Our usual approach is to spend the first three months refreshing existing content, then complete the topic cluster with 4–8 new pieces a month.
Content is planned and edited by our team; we use AI to speed up research and first drafts. Everything published is reviewed by a person and edited for accuracy and brand voice.
Yes. We prepare templates covering the brief, heading structure, target keyword and citability criteria, and review what you write before it goes live.
Yerel SEO
Yerel SEO
Yes. Google allows service-area businesses to create a profile without showing an address. We define the districts you serve and support them with location pages.
We file appeals for reviews that breach policy, but reviews that simply express dissatisfaction are not removed. The right move there is a fast, solution-focused reply written in your brand’s voice.
From a single location to multi-branch chains. For multi-branch structures we set up bulk profile management, per-branch reporting and a central content standard.
E-ticaret SEO
E-ticaret SEO
No. Product pages are optimised at template level, so one change works across the whole catalogue. Only the highest-revenue products get hand-written content.
Usually not. For products permanently delisted, a 301 to the relevant category; for temporary stock-outs, keep the page and suggest alternatives. That protects the page authority you have built.
Yes, and it works better that way. Search query data feeds the content plan, and as you get stronger organically, ad budget shifts gradually to other areas.
Yapay Zekâ Görünürlüğü
Yapay Zekâ Görünürlüğü
GEO (Generative Engine Optimisation) aims to get your brand cited as a source inside answers produced by ChatGPT, Gemini, Perplexity and Copilot. SEO targets rankings and clicks; GEO targets being inside the answer. They are complementary, not competing.
llms.txt is a plain-text summary of your site written for AI models. It states who you are, what you offer and answers common questions without the HTML noise. Racoun generates the file automatically from your content.
Not if you want your brand to appear in answers. GPTBot, OAI-SearchBot, ClaudeBot, Google-Extended and PerplexityBot should be allowed. We only block aggressive crawlers that copy content without permission.
The technical setup takes 1–2 weeks. It usually takes 4–12 weeks for AI systems to re-crawl the content and for it to appear in answers. Citations are tracked in the monthly report.
A defined set of queries is run each month on ChatGPT, Gemini, Perplexity and Copilot. We record whether the brand appears, where it is mentioned and which page is cited. Results are reported per platform in the panel.
Sosyal Medya Yönetimi
Sosyal Medya Yönetimi
The standard package includes 12–20 posts and 8–12 story sets per month; the number of reels is set against the goal. Volume can be increased within the package scope.
Yes. Everything collects in the client portal; you approve with one click or leave a revision note. Approved content publishes on the planned date.
The monthly package includes on-location content production and editing of your existing assets. Projects needing a professional studio shoot are planned as a separate production item.
No — deliberately. Bought followers lower engagement and hurt the algorithm. We measure reach, engagement rate, saves and shares, and traffic to the site.
Planning what the brand posts, producing and publishing the content, answering comments and messages and reporting on results — one team running the brand’s voice on social channels.
By the number of platforms, monthly content volume, shoot needs, community management scope and whether ads are included. After a first call we send two written options.
No. Ad spend is paid directly to Meta, TikTok or Google; we charge a management fee only and take no commission on media budget.
Sosyal Medya İçerik Üretimi
Sosyal Medya İçerik Üretimi
It varies by package; a typical starter package includes 12–16 posts and 4–8 short videos a month. Custom packages can be built around what you need.
For studio shoots, sending the products is enough. For location, team or service shoots our crew comes to you.
Yes. Everything is sent for approval before the publish date, and revision requests are scheduled so the calendar isn’t disrupted.
Topluluk & Yorum Yönetimi
Topluluk & Yorum Yönetimi
The standard package covers weekday working hours. For weekend and holiday coverage we can arrange an extended package or a dedicated shift during campaign periods.
We use an information set you have approved in advance. Questions without an answer in the library are passed to you, and your answer is added to the library for next time.
On request, complaint platforms and Google reviews can be added to the monitoring scope, handled under the same response protocol.
Influencer & İş Birliği Yönetimi
Influencer & İş Birliği Yönetimi
Yes. Micro-creators and product-for-content partnerships deliver real results on limited budgets. What matters is audience fit, not the number of names.
Boundaries are written clearly into the brief and a pre-publication approval right is included in the contract. Off-brand content is revised before it goes live.
Each partnership gets its own tracking link or coupon code, so alongside reach and engagement we report clicks and sales.
Reklam Yönetimi
Reklam Yönetimi
It depends on sector and goal. The general rule: put enough into one channel to collect meaningful data, rather than splitting across three and learning nothing on any of them. We share a realistic range against your goal on the first call.
The learning phase of a campaign takes 7–14 days on average. The first meaningful optimisation comes after week two; a sound read needs at least 4–8 weeks of data.
Then measurement is the first job. We don’t start campaigns before GA4, Google Tag Manager and the platform pixels are installed and verified — spending without measurement is flying blind.
Spend, impressions, clicks, click-through rate (CTR), conversions, cost per acquisition (CPA) and return on ad spend (ROAS). When revenue data is shared, the return on every unit of spend is calculated precisely.
Google Ads Yönetimi
Google Ads Yönetimi
No. Ad budget is paid directly to Google and the account is yours. The agency fee covers management and is invoiced separately.
The account is always yours. We take access to manage it; when the engagement ends, all data and history stay with you.
First data arrives within days, but bid algorithms need time to learn — a meaningful read usually takes 4–6 weeks.
Meta Reklam Yönetimi
Meta Reklam Yönetimi
Yes, ad creative production is part of the service. If you already have footage we use it; if not, a shoot and design are planned.
Learning takes a little longer on new accounts. We start with broad audiences and few campaigns, then add structure as data builds.
Ad management is separate from organic content management. If you want both, we prepare a combined plan with our Social Media service.
Dönüşüm Optimizasyonu (CRO)
Dönüşüm Optimizasyonu (CRO)
A meaningful A/B test needs a few thousand sessions a month and enough conversions. Below that we work qualitatively — session recordings, user testing — and improve directly.
No. CRO works through small, measurable changes on the existing structure. If a full redesign is needed, that is planned as a separate project.
Not necessarily, but together the effect compounds: every lift in conversion rate means more customers from the same ad budget.
Etkinlik & Organizasyon
Etkinlik & Organizasyon
Three to four weeks for smaller receptions; six to ten weeks for launches and conferences. Venue and technical supplier bookings are what affect the timeline most.
Yes. Venue research, collecting quotes, contract tracking and all supplier coordination are run by Racoun. Budget lines are shared transparently.
A photo and video archive, an attendance report and a content set ready to use on social media.
Yes. From concept and design to the venue contract, from freight and customs paperwork to on-site build and event-day management, we take the whole process. Our team is on site for critical events; for smaller recurring ones we supervise our local partner remotely to keep costs down.
It depends on the project. For a modular stand that will be reused, shipping from Turkey can make sense; for one-off participations, producing in the destination country is usually more economical. We present both scenarios with a cost and lead-time comparison.
We handle invitation letters, visa application files, flights, accommodation and the transfer schedule. The visa decision belongs to the consulate; our job is to make sure the process is complete and on time.
We work with local production and event partners across Europe, the Gulf and North Africa among others. For a new country we research suppliers and check references before the event.
Attendee numbers, venue, catering, stage and technical production, and for events abroad travel and freight. We offer at least two levels per line and build the budget together.
Yes. We shortlist venues, visit them with you, check technical fit and manage the contract.
Fuar & Stant Tasarımı
Fuar & Stant Tasarımı
Design and technical files are ours; production runs through the fabrication workshops we work with. If you prefer your own manufacturer, we prepare files to their standard.
We prepare the technical approval files the organiser requires and follow the process; the contract and floor rental stay in the company’s name.
Yes. For fairs abroad we work with local production and build partners while keeping design and quality control with us.
Yes. Design and quality control stay with us; production and build run through our partners in the destination country. We manage freight and customs as well.
Six to eight weeks is enough for domestic fairs. For fairs abroad, plan 10–14 weeks to cover production, shipping and floor approvals.
Lansman & Kurumsal Etkinlik
Lansman & Kurumsal Etkinlik
From 30-person dealer meetings to launches for several hundred guests. The larger the scale, the longer the planning window.
Yes. We handle the conversations with agencies for speakers, hosts and stage performances that fit the event concept.
Cancellation and postponement terms are defined in the contracts from the outset; where weather or venue risk exists, a backup plan and alternative venue are agreed in advance.
Yes. We run the whole process — venue, production, travel, visas and the guest programme — and we are on site with our team.
Yes. Consecutive or simultaneous interpreting, multilingual presentations and subtitled content are planned to suit the event format.
Uluslararası Etkinlik & Fuar Organizasyonu
Uluslararası Etkinlik & Fuar Organizasyonu
Yes. Design, production, freight, customs, travel and on-site management run under one scope and one budget table — no need to chase a separate supplier for each line.
On critical projects the project manager and design lead are on site from build to breakdown. For smaller recurring participations our local partner implements and we supervise with daily photo checks.
Yes. We arrange ATA carnets for temporary exports, prepare export documents with our customs broker for permanent shipments and follow the process throughout.
The biggest differences are freight, accommodation and local labour. With the right planning — especially where local production is chosen — the gap is usually smaller than expected. We present a two-scenario budget before you decide.
Kongre & Konferans Organizasyonu
Kongre & Konferans Organizasyonu
Yes. Online registration page, paid categories, payment infrastructure, automated confirmation emails and badge printing — and we manage access control throughout the congress.
We handle flights, accommodation, transfers and invitation letters. The speaker receives a single programme file, and on-site hosting is with our team.
Yes. For congresses abroad we work with local venue, technical production and hospitality partners while managing the programme and brand standard centrally.
Bayi Toplantısı & Roadshow
Bayi Toplantısı & Roadshow
Yes — we design it to be modular for exactly that. On later tours usually only the graphics are refreshed, which lowers total cost noticeably.
Yes. For stops abroad we work with a local implementation team and protect the build and operating standard with a handbook and field audits.
We build the invitation as a flow rather than one email: pre-announcement, registration, reminder and programme share. Attendance is tracked live, and phone confirmation kicks in for stops with low numbers.
Video & Animasyon
Video & Animasyon
On average 3–5 weeks from script approval to delivery. Animation-heavy projects can take longer depending on the complexity of the style.
Every project is delivered in 16:9 (landscape), 9:16 (vertical) and 1:1 (square), with and without subtitles. The same content then works on the site, YouTube, Instagram and paid media without reproduction.
Professional voice-over and licensed music are planned within the project scope. Royalty-free library use is part of the standard package; bespoke composition is a separate item.
Tanıtım Filmi & Kurumsal Video
Tanıtım Filmi & Kurumsal Video
Yes. Professional voice-over and commercially licensed music are part of the service; bespoke composition is planned separately.
Two revision rounds at the edit stage are standard. Because the script and storyboard are approved first, major changes are rarely needed at that point.
On request the raw files can be delivered on an archive drive; this is usually planned as an addition to the project scope.
Motion Graphics & 3D Animasyon
Motion Graphics & 3D Animasyon
No. We can model from technical drawings, photographs or the physical product. If you have a CAD file, time and cost come down.
Source project files can be delivered on request. If your team doesn’t use the software, we handle small updates under maintenance.
A simple logo animation takes 1–2 weeks, a 60–90 second explainer 3–5 weeks, and complex 3D product animation longer depending on content volume.
Sosyal Medya Video Üretimi
Sosyal Medya Video Üretimi
A single shoot day typically produces 8–12 videos — enough for a month of publishing at 2–3 a week.
Your office, store or production floor is the best setting for most content; studio shoots are planned where needed.
Yes. Content produced can also be used as ad creative; in that case we deliver separate cuts edited to the ad format.
Bilişim & Teknoloji
Bilişim & Teknoloji
Pedante is Racoun’s technology unit. Racoun runs the brand’s design and marketing, Pedante its software and infrastructure — with the same team discipline.
Yes. Technology, software or Racurity cyber security services can be bought on their own, without any marketing work.
Kurumsal Yazılım & Web Sistemleri
Kurumsal Yazılım & Web Sistemleri
When a packaged product doesn’t quite fit your workflow, manual work and errors grow. Custom software models the process exactly and saves time and cost over the long run.
Siber Güvenlik — Racurity
Siber Güvenlik — Racurity
No. Scope and timing are agreed with you first, and tests run in a controlled way that does not affect production.
Yes. Alongside technical security we provide data security measures and compliance consulting under KVKK and GDPR.
Bulut, Sunucu & Sistem Yönetimi
Bulut, Sunucu & Sistem Yönetimi
Yes. We move your data to the new infrastructure with no or minimal downtime, then set up backup and monitoring.