Bireyler Arası İlan ve Satış Platformu

What is a classifieds / C2C platform?

A C2C platform is a model where individuals sell to, or advertise to, each other and the platform acts as intermediary — the logic behind sites like Sahibinden, Letgo or Dolap. What separates it from a multi-vendor marketplace is that the seller is usually a person, not a company, which changes the revenue model, the moderation and the whole trust design.

The listing flow

• Fast posting: photo, category, location and price — three steps on mobile
• Category templates: a dedicated field set per category, from vehicles to property to second-hand goods
• Location and maps: distance-based search with city and district breakdowns
• Moderation: automated filters plus human approval, with prohibited-item and content rules
• Listing lifecycle: duration, renewal, mark-as-sold and archive

Revenue model

Commission rarely works in C2C, because payment usually happens off-platform. Revenue comes from visibility instead:

• Promotion packages: bump to top, showcase slots, urgent badges, category-top placement
• Listing credits and bundles: a free quota plus paid extra listings
• Professional accounts: store pages for estate agents, dealerships and other pro sellers
• Ad inventory: banner space on category and search pages
• Secure payment (optional): an escrow flow through a licensed payment institution

Trust and fraud

What kills C2C platforms is rarely a lack of traffic — it is a loss of trust. We build these in as standard:

• Phone and e-mail verification, suspicious-account scoring
• In-platform messaging with clear rules on sharing contact details
• Report flows and duplicate-listing detection
• User ratings, transaction history and badges
• Image similarity checks to catch copied listings

Mobile is not optional

Most listing traffic comes from mobile, and the person posting takes the photo on their phone. So we design the posting flow for mobile first and put Android and iOS apps on the roadmap from the start.

The legal side

Intermediary service provider obligations, content takedown procedures, data protection and distance selling rules are the platform's own responsibility. We plan those texts and flows alongside the build — and recommend you take the legal opinion itself from your lawyer.