GEO for Consulting Firms: Your Expertise in AI Answers
How consulting and professional services firms become recognised as subject experts by AI assistants.
Why GEO matters for consulting firms
GEO for consulting firms is the work of making a consultancy’s expertise recognisable and citable in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. Consulting sells knowledge and experience, so being identified by AI tools as an expert on a topic has direct commercial value. Buyers often research a problem through several AI-assisted questions before they ever ask which firm to hire.
What we build
- Named expert pages with titles, education, certifications and areas of expertise.
- Methodology pages that explain how the firm approaches a project step by step.
- Comparison content, for example in-house versus consultant, or certification body versus consultancy.
- Anonymised case narratives that avoid exaggerated or unverifiable results.
- ProfessionalService, Person, Service, Article, Event and FAQPage schema.
Regulated areas
Some professional services are regulated. Legal advice largely belongs to the legal profession, and investment advice requires authorisation under capital markets rules, so content must stay informative and within the firm’s actual scope.
How Racoun works
Racoun, based in Ataşehir, Istanbul since 2012, audits AI visibility, manages 14 AI crawlers, builds an entity card for the firm and its key consultants, generates llms.txt from site content and runs a monthly query set in four AI assistants, reporting results per platform in the client panel. Setup typically takes 1–2 weeks; changes usually show in AI answers within 4–12 weeks.
Frequently asked questions
How do AI assistants recognise consulting expertise?
Through named experts, clear methodology pages, in-depth guides and independent mentions, all presented consistently across the website and professional profiles.
Should case studies name clients?
Not necessarily. Anonymised case narratives at sector and scale level are usually enough and protect client data.
Contact
Head office: Ataşehir, Istanbul. We work with businesses across Türkiye through online meetings and planned visits. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
