Websites, Registration and Digital Marketing for Dance Schools
From salsa and bachata to ballet, wedding dances and kids’ groups, a custom platform that brings your school’s rhythm online.
A dance school serves very different audiences under one roof: the office worker joining an evening salsa class, the couple with three months until their wedding, the parent enrolling a child in ballet and the experienced dancer attending a weekend social. Racoun, an Istanbul brand agency based in Atasehir since 2012, builds dance school websites on its own platform that guide each audience to the right door.
How people search
Searches combine a dance style with a location, such as “salsa classes in Kadikoy” or “wedding dance lessons”, and are almost always followed by watching the school’s videos.
What we build
- Dance style pages with levels, instructors and clear term start dates
- Registration with partner status and leader or follower balance tracking
- A dedicated wedding dance page with consultation booking
- Trial classes, ticketing for socials, workshops and end-of-year shows, and a members-only video library
Compliance
Certificate wording must match the school’s legal status, online sales need distance-selling disclosures, and music in videos must respect copyright. Student and children’s images require consent, and campaign messages require consent and IYS registration.
Growth and measurement
We optimize Google Business Profiles, encourage genuine reviews and produce short-form video on planned shoot days. Campaigns focus on September and January term starts, pre-season wedding dance demand and couples’ classes. We track registrations by style, level progression, wedding bookings, ticket sales and partner balance in Racoun Panel. We take no media commission.
Frequently asked questions
Can we track partner balance in couple dance classes?
Yes. Registration records partner status and role, and the admin panel shows each group’s balance.
Can we sell tickets for socials and shows?
Yes, through capacity-limited, paid ticket pages with the required sales disclosures.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
