E-Commerce for Electronics and Home Appliances
Stores that make thousands of specs comparable, plan heavy-item delivery and installation, and keep stock and prices in sync.
Electronics and home appliances are among the most researched and most slowly purchased categories online. Shoppers compare capacity, energy class, noise level and dimensions for weeks, then decide based on price, delivery date, installation service, instalment options and trust in the seller. Racoun builds e-commerce stores for retailers, authorised dealers and appliance brands that support this long decision journey, on our own custom platform with no ready-made themes and no monthly licence fees.
Core modules
- Category spec templates linked to filters and a side-by-side comparison table.
- Dimensions and fit: width, height, depth, door clearance and built-in cut-out sizes, plus a “measure before you buy” guide.
- Supplier XML and ERP integration to update prices, stock and specs for thousands of products automatically.
- Delivery and installation planning: delivery zone checks, day selection, installation and old-appliance pickup requests attached to the order.
- Instalments, back-in-stock alerts and pre-orders.
- Marketplace sync, corporate quotes and B2B dealer portals.
Compliance and visibility
Product pages show warranty, authorised service and energy label information where required. Technical SEO plans how discontinued products and filter combinations are handled, and buying guides answer real questions on category pages. Google Shopping campaigns depend on a clean product feed, and Meta catalogue ads keep long-deliberating shoppers engaged. We take no media commission; budgets are paid directly to platforms. A typical e-commerce build takes 5 to 10 weeks.
Every project starts with a free first meeting about your product count, suppliers, ERP, delivery model and installation services. From there we plan category templates and data flows, design the product and comparison pages, and connect payment, shipping and invoicing systems before launch.
Frequently asked questions
Do we have to enter thousands of products manually?
No. We integrate supplier XML feeds and your ERP so prices, stock and specs update automatically.
Can customers request installation at checkout?
Yes. Delivery day, installation and old-appliance pickup requests are captured in the order flow and shown to your operations team.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
