Food and Beverage Brand Website and E-Commerce
A custom-coded website and online store for food brands, from ingredient and allergen data to cold-chain delivery, recipes and HoReCa ordering.
For a food or beverage brand, the website is the digital extension of the shelf. Shoppers visit to check ingredients, find where to buy, discover recipes or order directly; cafés and distributors come to place wholesale orders. Since 2012, Racoun has worked with brands from Ataşehir, Istanbul, coding websites and online stores on our own platform without ready-made themes or rented packages.
What we build
- Product pages with ingredients, allergens, net quantity, storage and nutrition tables, filterable by attributes such as gluten-free or vegan.
- Recipe content linked to products and marked up with Recipe schema.
- Store locator searchable by city, district or location.
- E-commerce modules for cold-chain delivery rules, batch and expiry tracking, subscriptions, multipacks and corporate gift orders.
- HoReCa B2B ordering with customer-specific price lists, case-based ordering, account balances and ERP and e-invoice integration.
Brand, compliance and growth
We design packaging, corporate identity and the website in one visual language. Online product information should match the label, and labelling, food promotion rules and health claim restrictions apply online too, so we recommend specialist review before publishing. Growth comes from product SEO, recipe and guide content, short recipe videos for reels and Meta and Google campaigns. We take no media commission.
Process
Discovery, information architecture, design, software and integrations, photography and content, then launch and growth. A typical e-commerce build takes 5–10 weeks. Technical SEO, schema.org, speed and privacy-compliant forms are standard, and the Racoun Panel brings approvals, statistics and ad results together. The first meeting is free.
Frequently asked questions
Can we sell chilled products online?
Yes. Delivery zones, dispatch days, packaging notes and shipping rules can be set per product group.
Do you build wholesale ordering for cafés and restaurants?
Yes. Our B2B system offers customer-specific prices, case ordering and account tracking from the same panel as retail.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
