Websites and Digital Marketing for Football Academies and Sports Clubs
From trial registrations and membership fees to fixtures and a club shop, all in one custom platform.
A football academy or amateur sports club is a community of players, parents, coaches, alumni, neighbours and sponsors. Its digital presence must attract new players and keep that community together. Racoun, an Istanbul brand agency based in Atasehir since 2012, builds club websites on its own platform, without ready-made themes.
How families search
Parents search by age and location, such as “kids football school in Atasehir” or “academy trials”, while the existing community searches for fixtures, results and training times.
What we build
- Age group pages with schedules, pitches, coaches and a clear distinction between football school and performance teams
- Trial and training session registration with capacity limits
- Online registration and fee payments with reminders and a parent panel
- Fixtures and results, a club shop for kits and fan products, camp registrations and a sponsor page
Responsible communication
We avoid promises of professional careers and describe the club’s development approach honestly. Children’s photos are shared only with parental consent, health data is handled under KVKK, online sales follow distance-selling rules and campaign SMS require consent and IYS registration.
Growth and measurement
We keep Google Business Profiles accurate, encourage genuine reviews, publish match reports and guides, build a consistent club identity on social media and run campaigns around season starts, trials and summer camps. We track trial registrations, enrollment, fee payment trends, shop orders and returning visitors in Racoun Panel. We take no media commission.
Frequently asked questions
Can membership fees be paid online?
Yes, through virtual POS, with payment history and reminders in the parent panel.
Do we need a separate site for the club shop?
No. The shop runs inside the club website, with no monthly licence fee.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
