Multilingual Websites and Digital Marketing for Health Tourism in Türkiye
Multilingual, trust-building websites with patient coordination flows for clinics and health tourism companies serving international patients.
A decision made thousands of kilometres away
International patients research for weeks, compare countries, message several providers and usually choose the one that answers fastest and most clearly. Your website is where that first filtering happens.
What we build
- Separate language versions with their own URLs, hreflang tags and keyword research, written at native level and checked for medical accuracy, not machine translated
- Treatment pages covering the process, estimated length of stay and follow-up plan
- Doctor and facility information presented accurately and without exaggeration
- A day-by-day “your treatment journey” page with transfers, accommodation and interpreter support
- A pre-assessment form with optional secure document upload and explicit consent
- WhatsApp lines routed by language, time-zone-aware auto replies and a coordination panel
Regulation and promotion
Health tourism in Türkiye is subject to Ministry of Health authorisation rules, and healthcare promotion is restricted. We avoid guaranteed-result claims, misleading price comparisons and unconsented before-and-after images. Target countries and ad platforms have their own healthcare advertising rules, which we respect in every campaign.
Visibility
Response speed matters
Patients often message several providers at once. Language-based routing, named coordinators and a shared answer library help you reply quickly and consistently, even across time zones. Every request is tagged by country, language and source so you can see which markets actually bring patients.
We combine multilingual content SEO, technical SEO and AI search visibility with country-level search and Meta campaigns. We take no media commission; budgets go directly to platforms. Every site is coded on Racoun’s own platform without rented themes and delivered with an admin panel.
Frequently asked questions
Is machine translation enough?
No. Medical terminology and patient search language need native-level writing and medical review.
How many languages should we start with?
Start with your two or three strongest markets and expand the structure later.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
