E-Commerce for Home Textile Brands
A home textile store that reduces returns through clear size, fabric and colour information.
Home textiles are hard to judge without touching them. Cotton quality, towel softness or how a curtain filters light rarely come through in photos, and a sizing mistake becomes a return. Turkey has a strong home textile manufacturing tradition; Racoun, an Istanbul agency working since 2012, helps brands and manufacturers turn that strength into an online brand.
What the store needs
- Room and product categories with filters for size, fabric and colour
- Size and fabric guides that explain sets, fitted sheet depth and curtain calculations
- Product pages with fibre content, thread count or weight, care instructions and close-up texture shots
- A dowry set builder that customers can save and share
- Made-to-measure curtain ordering, embroidery and combination suggestions
- B2B accounts for hotels and retailers, samples and logo production quotes
- Marketplace integration and multilingual stores for exporters
Compliance
Fibre content and care labelling must match the product page. Claims such as organic or antibacterial should be used only with valid certificates. Made-to-measure items are an exception to the right of withdrawal and must be stated clearly; we recommend legal advice on hygiene-related return terms.
SEO and process
We build size and fabric category pages with original copy, index only meaningful filters and write unique product descriptions to stand apart from marketplace sellers. Our in-house software team can also connect the store to production and warehouse systems. Everything is coded on our own platform with no rented themes and no monthly licence. A typical setup takes 5–10 weeks, and the first meeting is free.
Frequently asked questions
How can we reduce size-related returns?
State set contents and piece sizes on every product page and provide a clear size guide for beds and windows.
Can we sell wholesale to hotels?
Yes. B2B accounts support special pricing, bulk orders, sample requests and logo production quotes.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
