Jeweller and Jewellery Brand E-Commerce Website
A custom-coded jewellery store that presents karat, weight and stone details clearly, supports dynamic pricing and builds trust at every step.
Jewellery is a high-value, emotional purchase. Shoppers want accurate information and trust before they buy. Since 2012, Racoun has worked with brands from Ataşehir, Istanbul, and we code jewellery e-commerce sites on our own platform, without ready-made themes or rented packages. There is no monthly e-commerce licence.
Key features for jewellers
- Product data: karat, approximate weight, metal colour and stone details in structured, filterable fields.
- Dynamic pricing: prices calculated from weight, karat and workmanship, linked to a current rate you define, so you do not update each product manually.
- Certificates: certificate number, issuer and document image shown on the product page.
- Personalisation: engraving and name jewellery with live preview, character limits and production time.
- Trust: 3D Secure payments, insured and tracked shipping, click-and-collect and in-store appointment booking.
- Ring size guide to reduce exchanges.
Visuals, SEO and advertising
Macro photography, angled shots, on-hand images and 360-degree videos show sparkle and scale, while automatic image optimisation keeps pages fast. We combine product SEO for collections with local SEO for store searches, supported by buying guides on diamonds, karats and care. Seasonal campaigns around Valentine’s Day, Mother’s Day, New Year and wedding season run on Meta and Google. We take no media commission.
Process
Discovery, brand and interface design, software and integrations, photography and content, testing and launch. A typical build takes 5–10 weeks. Technical SEO, schema.org, speed and privacy-compliant forms are standard, and the Racoun Panel shows approvals, statistics and ad performance in one place. The first meeting is free.
Frequently asked questions
Do I need to update prices manually when gold rates change?
No. Prices can be calculated from weight, karat and workmanship and updated together when you enter or receive the current rate.
Can customers order engraved items online?
Yes. Product pages include a text field, font choice and preview, with character limits and production time shown.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
