Kars GEO Agency
Generative engine optimisation for Kars hotels, dairies, restaurants and tour operators, planned around the Eastern Express and ski season.
For Kars, generative engine optimisation means making sure that travellers arriving on the Eastern Express, skiers heading to Sarıkamış and visitors planning a trip to the ruins of Ani find real local businesses, with accurate details, in the answers of ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews. Most decisions are made weeks before the trip, on a phone screen.
What we prioritise
- Guide-style sections on hotel websites answering practical questions: getting from the station, reaching Ani, winter clothing, local breakfast.
- A one-sentence entity description and consistent business data, so that a business is named even in zero-click AI summaries.
- Origin-focused product pages and FAQs for dairies selling Kars kaşar and gruyère, both protected by geographical indication.
- Accurate Google Business Profiles with winter opening hours and regular review replies.
- Short English, and where useful Russian, guide pages for international visitors.
Timing and process
Because AI systems usually take four to twelve weeks to reflect new content, we publish winter content in early autumn. Technical setup takes one to two weeks. Our team works from Ataşehir, Istanbul; we have no office in Kars and plan filming visits around the snow season. Monthly citation tracking across four AI platforms is reported in our client panel, with no promise of a fixed position.
Frequently asked questions
When should winter content be published?
In early autumn, so AI systems have time to crawl and reflect it before the Eastern Express and ski season begins.
Do you have an office in Kars?
No. We work from Ataşehir, Istanbul, online and with planned visits.
Contact
Head office: Ataşehir, Istanbul. We work with businesses across Türkiye through online meetings and planned visits. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
