GEO for Law Firms: AI Visibility Within Professional Rules
How law firms can be represented accurately in AI answers through informative content that respects the advertising ban for lawyers.
Information, not advertising
GEO for law firms is the work of making a firm’s practice areas, lawyers and legal information content appear accurately in answers from ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. In Türkiye, the Attorneys’ Act and the Union of Turkish Bar Associations’ professional rules prohibit advertising by lawyers, while informative content is treated differently. That fits GEO well, because AI systems prefer clear, explanatory text over promotional copy.
What we focus on
- Practice-area pages written as general guides: how the process works, which documents are needed and which deadlines matter.
- LegalService markup for the firm and Person markup for lawyers with knowsAbout, memberOf and alumniOf; articles linked to their authors.
- A glossary and question-led content for legal terms.
- An update routine after legislative changes, with visible revision dates and dateModified.
Red lines and delivery
We never use outcome promises, success rates, client names or fake forum accounts, and every page states that it is general information rather than legal advice. Racoun handles the audit, entity card, markup, llms.txt, rules for 14 AI crawlers and monthly citation tracking in the client panel; legal accuracy is always checked by the firm. Technical setup typically takes 1–2 weeks, and results usually appear in AI answers within 4–12 weeks.
Frequently asked questions
Is GEO compatible with the advertising ban for lawyers?
It can be, because GEO relies on informative, verifiable content rather than promotion. Avoid outcome promises, success claims and comparisons, and check your bar association’s current rules when setting your content policy.
Who should write our legal articles?
Lawyers practising in the relevant area should write or at least review them, with the author’s name and bar membership visible. Racoun structures and optimises the content; the firm keeps final control over legal accuracy.
Contact
Head office: Ataşehir, Istanbul. We work with businesses across Türkiye through online meetings and planned visits. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
