Websites and Export SEO for Machinery Manufacturers
A multilingual platform that presents your machines with technical depth, video and after-sales support.
Buying a machine is a long-term investment. Engineers and plant managers research for months, compare technical documents, want to see the machine running and check whether after-sales support is real. Racoun, an Istanbul agency working since 2012, builds websites that support every stage of this decision and bring qualified requests to your sales team.
What we build
- Multilingual catalog with separate URL structures, hreflang tags and localised metadata for each target market, with technical terms approved by your engineers.
- Model pages with comparable specification tables, running videos, optional equipment, layout drawings and downloadable brochures.
- Quote configurator letting buyers select capacity, materials and automation level before contacting sales.
- Spare parts and service module matched to machine model and serial number, with parts search and service requests.
- Distributor locator showing local support in each country.
Content and campaigns
We produce factory films, machine videos and 3D animations explaining internal mechanisms, and write decision-support content that engineers find during research. LinkedIn and YouTube are core channels, and Google Ads campaigns are structured by country and language. Before and after trade fairs, we coordinate invitations, stand design and remarketing.
Accurate information
Certificates and conformity declarations should be shown only for the models and scope they actually cover, and performance values should be stated with their test conditions.
Every site is coded on our own platform without rented themes and delivered with an admin panel, so features such as serial-number-based parts lookup or ERP connections can be built around your workflow. We take no media commission, and the first meeting is free.
Frequently asked questions
Should we show prices on our machinery website?
Most manufacturers use a quote configurator instead, since prices depend on options.
Can spare parts be linked to serial numbers?
Yes. Parts lists can be matched to model and serial number, with ERP integration for stock data.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
