Websites for Opticians and Eyewear Stores
Optician websites that put the store on the map, showcase frame collections online and make store visits easy.
Buying glasses is mostly completed in store: customers want to see frames on their face, and prescription lenses must be prepared accurately by the optician according to the eye doctor’s prescription. But the journey now starts online with searches like “optician near me”, map reviews and a look at the frame collection. Racoun builds websites for opticians and eyewear stores that shorten this journey, on our own custom platform with no ready-made themes.
What we focus on
- Google Business Profile: accurate categories, opening hours, real store photos, listed services such as lens replacement and repairs, and polite replies to reviews. We never use fake reviews.
- Frame catalogue: filterable by gender, material and shape, showing frames available in store.
- Store visits and WhatsApp: “try this frame in store” requests, one-tap stock questions and fast phone follow-up.
- Secure prescription forms built to KVKK (Turkish data protection) requirements.
- Order status notifications when glasses are ready.
- Sunglasses e-commerce where regulations allow.
Regulation and local SEO
Opticianry has its own regulations, and selling prescription glasses and contact lenses online is subject to specific restrictions, so we recommend legal advice before planning online sales. We avoid health claims and describe products technically. For local SEO we use LocalBusiness schema and real branch pages only where branches exist, never thin pages for every district. Social content shows new frames on real faces, and location-targeted ads drive store visits without media commission.
Every project starts with a free first meeting about your branches, brands, services and online sales goals. Sites are delivered with an admin panel, fast mobile pages and a complete technical SEO setup.
Frequently asked questions
Can opticians sell glasses online?
Sunglasses and accessories can generally be sold online, while prescription glasses and contact lenses are subject to specific restrictions. We recommend legal advice and build the sales module accordingly.
Should we create pages for every district?
Only for districts where you have a real branch. Duplicated district pages can be judged negatively by search engines.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
