Pazaryolu Digital Agency
Realistic, low-budget digital steps for fruit growers, producer groups and shops in the small Çoruh valley district of Pazaryolu.
Pazaryolu is a small district of Erzurum, set in a milder pocket of the Çoruh valley and bordering İspir, Bayburt, Rize and Aşkale. Apples, apricots, pears, plums, cherries, walnuts and mulberries grow in its valley orchards. Orchards have struggled for years with mixed varieties, limited cold storage and a lack of cooperatives.
Practical steps
- Growers: harvest announcements, WhatsApp catalogues and pre-order lists for regular buyers and people from Pazaryolu living elsewhere.
- Processed products: dried apricots, mulberries, pestil and jam ship better than fresh fruit.
- Producer groups: a shared logo, labels and sales channel.
- Shops: an accurate Google Business Profile.
Racoun works from Ataşehir, Istanbul, through video meetings and a client panel, and visits for planned orchard shoots. The first meeting is free, and we say honestly what can wait.
Frequently asked questions
Is a website needed for a small orchard?
Not at first; WhatsApp and harvest announcements usually come first.
Can growers build a shared brand?
Yes. We design shared identities, labels and sales pages.
Contact
Head office: Ataşehir, Istanbul. We work with businesses across Türkiye through online meetings and planned visits. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
