E-Commerce for Perfume Brands
A perfume store that explains notes, longevity and story, and sells through discovery sets and gift flows.
Perfume is hard to sell online because customers cannot smell it through a screen. A perfume brand e-commerce site has to close that gap with clear storytelling, visual fragrance pyramids and a smart sampling strategy. Racoun builds these stores on its own custom platform, without ready-made themes or rented packages, so there is no monthly licence fee and new modules can be added as the brand grows.
What a perfume store needs
- Fragrance pyramid on every product page with top, heart and base notes, plus simple longevity and projection scales.
- Note and family filters (floral, woody, oriental, citrus) and an optional short quiz that recommends a scent.
- Discovery sets and sizes managed as variants, with a path from sample to full bottle.
- Gift wrapping, personal note cards and delivery date information.
- Virtual POS, shipping, e-invoice and marketplace integrations, plus a B2B ordering area for retailers.
Compliance and content
Perfumes are cosmetic products, so ingredient lists, volume, usage warnings and manufacturer details must be visible. Distance selling rules require pre-contract information and clear return conditions, especially for opened products. We avoid health claims and recommend legal advice before using other brands’ names in any comparison.
Growth
Search visibility is built around note and fragrance family pages, structured product data and fast imagery. On social media, atmosphere sells: bottle details, unboxing and short videos. We run Meta, TikTok and Google Shopping campaigns without taking media commission; budgets are paid directly to platforms. A typical store launch takes 5 to 10 weeks, and the first meeting is free.
Frequently asked questions
Can you sell samples and full bottles on one page?
Yes. Sizes are handled as variants with separate stock, and a discovery-to-full-size campaign flow can be added.
Is there a monthly licence fee?
No. The store runs on our own custom platform with no monthly licence.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
