E-commerce for regional and village food products
Online stores for cheese, tarhana, molasses and other regional products, with producer stories, harvest pre-orders and proper shipping rules.
Selling trust, not just food
Customers buying regional products such as village cheese, homemade tarhana or grape molasses want to know who made them, where and how. A typical journey starts with a producer video on social media, continues with reading the product page and shipping details, and ends with a small first order. Good experiences turn into repeat orders.
Racoun, an Istanbul brand agency based in Ataşehir since 2012, builds these stores on its own platform, without templates or monthly licences.
What we build
- Trust-led product pages: origin, producer, method, ingredients, net quantity, storage and shelf life.
- Producer and region pages based on real information.
- Harvest pre-orders with estimated dispatch dates.
- Subscription boxes with customer-managed delivery days.
- Product-level shipping rules, for example cold chain items shipped only on certain weekdays.
- Weight-based pricing for products like whole cheese wheels.
- Gift box builder, corporate orders and marketplace sync.
Responsible communication
Food sales are regulated: producers have registration or approval duties, labels must follow food labelling rules, and health claims are strictly limited. We write product copy around verifiable facts such as origin, method and taste, and recommend expert advice on regulatory questions.
Brand work comes first where needed: naming, storytelling, packaging and label design are planned together with the store, so the product looks consistent on the shelf, on screen and in the delivery box.
We also handle e-commerce SEO, producer video shoots and social media advertising with no media commission. A typical build takes 5 to 10 weeks, and the first meeting is free.
Frequently asked questions
Can we take orders before the harvest?
Yes. The pre-order module collects orders and shows the estimated dispatch date clearly.
Can several producers sell on one site?
Yes. Products can be tagged by producer with their own pages, or the site can grow into a marketplace.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
