E-Commerce for Shoe Brands
Shoe e-commerce stores that answer the size and fit question before checkout and keep variants under control.
Selling shoes online is hard because the customer’s first question is not about design but fit: “will this be my size?” When that doubt is not resolved, shoppers abandon the cart or order two sizes and return one. At Racoun, we build shoe e-commerce stores that tackle this problem first, on our own custom platform rather than ready-made themes or rented packages, with no monthly licence fees.
What a shoe store needs
- Variant management: every size and colour has its own stock, barcode and images; sold-out sizes are clearly shown and customers can ask to be notified when they return.
- Fit guidance: per-model fit notes such as “runs narrow, choose one size up”, a centimetre-based size guide and conversion tables.
- Exchange flow: customers request a size exchange from their account in a few steps, and return reasons are recorded so product descriptions can be improved.
- Marketplace and dealer integration: stock, prices and orders synced across marketplaces from one panel, plus a B2B portal where retailers order size runs by the carton.
Search, social and ads
Shoe searches usually start with a use case (“comfortable work shoes”, “waterproof boots”) before moving to brand and model. We plan category and filter pages so that real search combinations are indexed while duplicate filter URLs are not, and we add product schema with stock and variant data. For brands with physical stores, accurate Google Business Profiles support “shoe store near me” searches. On social media, movement sells: walking videos, styling reels and workshop stories. We run catalogue-based Meta and Google Shopping campaigns without taking media commission.
Process
We start with a free first meeting, plan the variant and filter architecture, design the product page around your brand and develop the store with all integrations. An e-commerce build typically takes 5 to 10 weeks.
Frequently asked questions
Can you reduce size-related returns?
We cannot promise a figure, but fit notes, a size guide and recorded return reasons show which models cause problems so descriptions can be corrected over time.
Do you support wholesale orders?
Yes. Our B2B dealer portal supports dealer-specific price lists and ordering size runs by the carton from the same stock as the retail store.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
