Websites and Digital Marketing for Smart Home Automation Companies
Scenario-led websites that speak to homeowners and architects alike and capture project requests at the right construction stage.
A long, multi-person decision
Smart home automation is bought as a lifestyle rather than a product. Homeowners, architects, electrical contractors and developers are often all involved, and the best results come when automation is planned during construction. Searches therefore range from wired villa automation projects to wireless upgrades for finished homes, and your website has to separate these paths clearly.
What we build
- Scenario pages such as arriving home, night mode, holiday mode and energy saving, explained before technical terms.
- System pages for lighting, blinds, climate, security integration and multiroom audio.
- A project needs wizard that asks about property type and construction stage.
- Online booking for showroom visits or video demos.
- Architect and developer partnership pages, a filterable project gallery and optional e-commerce for devices.
Content, SEO and advertising
Buyers research extensively, so content SEO and AI visibility matter: clear comparison guides on wired versus wireless systems or retrofit options lead naturally to sales pages. Short scenario videos and 3D animations explain how systems behave without showing wiring diagrams. Paid search targets high-intent queries, while social ads and remarketing support the long decision cycle. Racoun takes no media commission.
Built on our own platform
Every site is coded on Racoun’s own infrastructure without themes or rented packages, so wizards, booking and product sales work together and pages stay fast. Sites come with an admin panel, technical SEO and privacy-compliant forms. We work from Ataşehir, Istanbul since 2012, in person across the city and online throughout Türkiye. The first meeting is free.
Frequently asked questions
Should we lead with technology or lifestyle scenarios?
For homeowners, lead with everyday scenarios and follow with system details. Architects and developers get dedicated technical and process pages.
Can visitors book a showroom visit online?
Yes. Our booking module lets visitors pick a slot and receive reminders, and the same flow can schedule video demos.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
