Sporting Goods E-Commerce Website
E-commerce for sports equipment, fitness, outdoor and team kit sellers, with strong size and variant management and no monthly licence fee.
Sporting goods is one of the most comparison-heavy categories online. Runners ask about fit and sole design, home gym buyers ask about weight limits and assembly, and club kit managers want bulk printing and invoicing terms. Racoun, an Istanbul agency working since 2012, builds e-commerce sites for sports equipment, fitness, outdoor, cycling, racket sports and team kit sellers on its own infrastructure, with no monthly licence fee.
Built for the category
- Category trees by sport and sport-specific filters such as size, level, surface and waterproofing
- Variant stock and barcode tracking for every size and colour combination
- Size advice and fit notes to reduce returns
- Bundles, name and number printing for kits, and clear return terms for personalised items
- B2B ordering for clubs and schools with custom price lists and quote requests
- Bulky item shipping rules, marketplace, ERP, e-invoice and virtual POS integrations
Physical stores can connect both channels with unified stock, click and collect and in-store fitting appointments, which also strengthens local search visibility for nearby shoppers.
Growth
Our e-commerce SEO covers helpful category copy, original product descriptions, structured data, controlled filter indexing and seasonal category pages that keep the same address every year. Advertising focuses on Google Shopping, dynamic remarketing and Meta catalogue ads, and influencer content must be clearly labelled. Distance selling information, cancellation rights and KVKK-compliant forms are part of every build. We take no media commission and typical setup takes 5–10 weeks. The first meeting is free.
We work face to face on both sides of Istanbul and online across Türkiye, and every store is delivered with an admin panel for products, orders and campaigns.
Frequently asked questions
Is there a monthly licence fee?
No. Racoun codes stores on its own infrastructure and charges no monthly licence fee; hosting and ongoing development are discussed separately.
Can we sell to clubs at special prices?
Yes. The B2B module supports organisation-specific price lists, bulk orders, quote requests and deferred payment options.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
