Websites for Startups: Built to Grow With You
From validation landing pages to pricing, docs and investor pages, a fast and measurable site that evolves with each stage.
A startup website has to make something new believable, test a hypothesis and learn from every visitor. Racoun, an Istanbul brand agency since 2012 with the Pedante software team behind it, builds startup sites on our own custom infrastructure so they can grow without being rebuilt each funding round.
Structure by stage
- Validation: one clear value proposition, a short explanation and a waitlist, with message tests across landing pages
- Early users: product, features, use cases, FAQs, demo requests or free trial sign-up
- Growth: pricing, integrations, honest comparisons, documentation, help centre, blog and multiple languages
- Company: team, vision, press room, careers and investor relations
Measurement first
Conversion events, forms and sign-ups are tracked from day one, so you can see which ads, content and landing pages actually work. Speed and mobile experience are standard.
Compliance
Forms follow KVKK, cookies are managed transparently, marketing emails require consent under Turkish rules, and subscription sales need distance-selling information. We recommend legal advice for the texts.
Growth
Problem-focused guides, use-case pages and clear product descriptions build organic and AI visibility over time. We run small ad tests and scale what works, taking no media commission. Results appear in the Racoun Panel. Your team can update copy, FAQs and blog posts from the admin panel, while new page types are added by our developers. When a launch event or demo day is planned, our events team can support it as well. The first meeting is free, and our software team can also help build the product itself.
Frequently asked questions
Should we build a site before the product is ready?
Yes, start with a focused landing page and waitlist to measure demand.
Will we need to rebuild the site later?
No. New page types, languages and modules are added to the same infrastructure as you grow.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
