Websites and Digital Marketing for Steel Door Companies
Catalogue-led websites that turn model browsing into measurement visits and quote requests.
How steel door buyers search
A steel door is a long-term purchase. Buyers compare models, finishes and lock systems, then want someone to come and measure. Typical searches combine the product with a district or a use case: apartment entrance doors, villa doors, fire-rated doors or lock cylinder replacement. Many start with a picture they saw on social media and look for a local company that can make it.
What we build
- A filterable catalogue by door type, panel design, finish and colour
- A step-by-step quote and survey form with photo upload and preferred visit date
- Pages explaining the measurement, production and installation process
- A separate quote flow for contractors and building managers
- Optional online shop for standard accessories, and a B2B dealer portal for manufacturers
Local visibility and advertising
Most buyers eventually visit a showroom or book a home survey, so Google Business Profile, accurate address data and genuine customer reviews matter. We never recommend fake reviews or copied district pages. On Google Ads we target high-intent searches within your service area; on Meta we use visual catalogue ads for people moving house or renovating. Ad budgets are paid directly to the platforms and we take no media commission.
Why our own platform
Every site is coded on Racoun’s own infrastructure, without ready-made themes, and delivered with an admin panel so you can add models, colours and finishes yourself. Technical SEO, schema.org markup, speed, mobile usability and privacy-compliant forms are standard. Racoun has worked from Ataşehir, Istanbul since 2012, and the first meeting is free.
Frequently asked questions
Can we update the door catalogue ourselves?
Yes. The site comes with an admin panel for adding or removing models, finishes and technical details without coding.
Should we sell doors online?
Made-to-measure doors usually work better with a quote flow, while standard accessories can be sold through an online shop section.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
