Websites and Digital Marketing for Swim Schools and Sports Academies
Level-based registration, capacity management and parent communication in a custom platform that earns trust at first glance.
A parent choosing a swim school or children’s sports academy is making a trust decision. They are handing their child to a coach, a group and the water. Digital marketing in this sector must therefore explain safety, structure and progress, not just show the pool. Racoun, an Istanbul brand agency based in Atasehir since 2012, builds these sites on its own platform.
How parents search
Searches combine location, age and level: “kids swimming lessons in Atasehir”, “swim class for 5-year-olds”, “summer swim school”. Summer demand rises sharply in spring, while winter favours indoor pools and weekend programs.
What we build
- Clear level system pages explaining skills and progression
- Safety and facility information, coach profiles and term conditions
- Level and term-based online registration with capacity, waitlists and assessment booking
- Online payment, coach attendance on mobile, parent notifications and digital progress reports
Children’s data and images
Health details may be special category data under KVKK, so explicit consent and restricted access are essential. Children’s photos should only be shared with written parental permission. Online payments require distance-selling disclosures, and campaign SMS need consent and IYS registration.
Growth and measurement
We keep Google Business Profiles accurate, create real pages for real facilities only, encourage genuine reviews and run neighbourhood campaigns ahead of summer and winter terms. We track registrations, occupancy, waitlist conversions, term-to-term retention and inquiries in Racoun Panel. Racoun takes no media commission; ad budgets go directly to the platforms.
Frequently asked questions
Can parents register by age and level online?
Yes. The system shows suitable groups and remaining places, with a waitlist when groups are full.
Can coaches take attendance on their phones?
Yes, through a simple coach screen that can notify parents automatically.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
