Websites for Technology, Software and SaaS Companies
We build B2B websites that explain your product through the problem it solves and move demo requests straight into your CRM.
A website built for a B2B buying committee
Software is rarely bought by one person. An operations manager searches for the problem, the IT team checks security and integrations, finance reviews the licensing model and a decision maker compares a shortlist side by side. More and more of this journey now starts with a question to an AI assistant. Your website has to answer every one of those roles.
What we build
- Problem-led solution pages organised by industry and role, with screenshots and short product videos.
- Demo and free-trial flows with smart qualification questions, calendar booking and direct CRM integration, using KVKK-compliant consent forms.
- Pricing page structure with plan comparison tables and FAQs, whether you publish prices or route to a quote.
- Integration pages for each tool you connect with, capturing high-intent searches.
- Documentation, help centre and release notes managed from the same admin panel.
- Case studies written with customer approval and verifiable information.
- Security and compliance page to answer procurement questions early.
SEO, AI visibility and LinkedIn
We work across problem, category and comparison searches, with technical SEO, SoftwareApplication schema, hreflang and llms.txt so that search engines and AI assistants describe your product accurately. LinkedIn content, Google Ads and retargeting support the pipeline. We take no media commission; ad budgets are paid directly to the platforms.
Our own platform
Every site is coded on Racoun’s own custom platform, with no off-the-shelf themes or rented packages. That means flexible CRM and analytics integrations, fast pages and a single admin panel for marketing content and documentation. Our software team, part of the Pedante group, can also build customer portals or custom modules. The first meeting is free.
Frequently asked questions
Can demo requests go directly into our CRM?
Yes. Form data, the visitor’s source channel and the pages they viewed are passed into your CRM and assigned to a sales rep according to your rules.
Do you build documentation sites as well?
Yes. Documentation, help articles, API reference pages and release notes can be managed from the same admin panel as your marketing site.
Contact
Head office: Ataşehir, Istanbul. We work in person across Istanbul and online with clients all over Türkiye and abroad. Message us on WhatsApp (+90 551 044 08 69) or email ekip@racoun.com.
