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0551 044 08 69 ekip@racoun.com
25 Ekim 2026 · Racoun

After-Sales and Spare Parts Digital Guide for Agricultural Machinery Dealers

How agricultural machinery dealers can strengthen after-sales service, spare parts sales and customer loyalty with digital tools.

For agricultural machinery dealers, new machine sales are the visible side of the business, but after-sales service and spare parts often keep it running all year. Good service also brings the next machine sale.

  • Clean up parts data: standard names, part numbers, model compatibility and equivalents, starting with best sellers.
  • Register machines: record each sold machine by customer, model, serial number and date, in line with KVKK.
  • Send maintenance reminders: based on working hours or season, especially before harvest, with consent for promotional content.
  • Communicate service status: short updates at intake, diagnosis, parts waiting and ready for pickup.
  • Promote mobile service: regions, hours and an emergency number reachable with one tap.
  • Serve mechanics and sub-dealers: special price lists and bulk ordering through a B2B portal.
  • Measure: unfound part searches, delivery times, service turnaround and repeat customers.

Racoun builds dealer websites with model-based parts catalogues and service booking on its own platform in Istanbul.

Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.