There is no single best time to post Reels for everyone. The best time is when your own followers are most active, which you can see in the follower activity section of a professional account’s insights.
- Switch to a professional account and review follower activity.
- Post shortly before peak times so the video is ready when people are online.
- Test different days and times for a few weeks and log results.
- Compare early engagement, watch time, shares and saves, not just views.
- Fix your best slots in the content calendar and retest periodically.
Audience routines differ by sector, and Reels can keep getting views days later, so content quality matters more than timing. Reply to comments in the first hour. Racoun analyses follower data, runs timing tests and schedules content for brands.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
