Many car rental companies try to grow bookings by increasing ad spend, but often the real problem is the booking flow itself. This guide explains where visitors drop off and how to fix it.
Start by tracking each step as a separate event: search, car selection, extras, form start, payment and completed booking. Track phone and WhatsApp clicks too, since they show which information is missing on the site.
Price transparency is the biggest trust factor. Show the total rental price for the selected days in the car list, state mandatory fees early, and explain how the deposit is taken and refunded. Keep the booking form short and move licence and ID uploads to a link sent after booking, in line with KVKK data minimisation.
On mobile, make the date picker easy to use, show photo, transmission and total price on each card, and keep the page fast. Place trust signals such as a real office address, opening hours, genuine reviews and cancellation terms near the payment step.
Recover abandoned bookings with reminders only where commercial message consent exists, otherwise use remarketing ads. Test one change per month and keep corporate leasing requests in a separate quote flow.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
