For dietitians, Instagram is often the first point of contact, and also the easiest place to make mistakes. Quick-result promises and transformation photos damage professional trust and carry regulatory risk. This guide explains a trustworthy, compliant content rhythm and how Instagram and the website work together.
- Set boundaries: no before-and-after photos, weight figures, timed promises, cure claims or client message screenshots.
- Five content types: short educational videos, recipes, myth and fact posts, posts that explain your approach, and Q&A or live sessions.
- Rhythm: three posts a week plus stories is a sustainable start, planned with a monthly calendar around seasonal topics.
- Connect to the website: link the profile to booking, keep full recipes and FAQs on the site, and publish longer articles there.
- Brand collaborations: clear ad labels, professional independence and legal review.
- Visual identity and replies: consistent visuals across Instagram and the site, quick and kind replies that move personal health questions into a consultation.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
