B2B (business to business) means selling to other companies; B2C (business to consumer) means selling directly to individuals.
- Buyer: professional purchasers versus individual consumers.
- Decision process: long, multi-stakeholder approval versus quick, often emotional decisions.
- Pricing: customer-specific price lists and tiered discounts versus public list prices and campaigns.
- Orders and payment: large repeat orders with payment terms and credit limits versus small orders paid instantly.
- Marketing: technical content, trade fairs and direct sales versus social media, influencers and performance ads.
- Legal framework: commercial contracts versus consumer protection rules such as the right of withdrawal.
These differences shape the e-commerce platform: B2C stores focus on visuals, fast checkout and campaigns, while B2B portals need dealer logins, custom pricing, account balances and ERP integration. Racoun builds both on its own platform and can unify them with shared product, stock and ERP data.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
