Many clinic managers ask how they can be visible online when healthcare advertising is restricted in Turkey. The answer is to shift from promotion to information. This guide explains how private practices and polyclinics can build sustainable, compliant digital communication.
- Create an internal publishing checklist: no outcome promises, no patient stories or images, no price campaigns, correct physician titles, physician and legal review.
- Make physicians visible through consistent profiles and regular informative content within their specialty.
- Plan a seasonal content calendar based on real patient questions collected by your front desk.
- Keep your map listing accurate, including holiday hours and facility photos without patients.
- Treat health data as special-category data under KVKK across WhatsApp, e-mail and forms.
Your website should be the hub where all this information stays accurate and up to date.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
