Most people think about insurance only once or twice a year, at renewal, after buying a car or home, or when a claim happens. Digital success for agencies depends on being present, fast and trustworthy at these short, critical moments.
This guide walks through the journey stage by stage. Anticipate triggers with a seasonal content and ad calendar. At the quote stage, speed, short mobile-friendly forms and clear coverage explanations make the difference. At decision time, visible phone, WhatsApp and call-back options matter. Claims are where trust is tested, so clear, fast-loading claims guides are essential. Renewal reminders are valuable but require proper consent for commercial messages under Turkish regulations and the İYS system.
Throughout, wording should stay measured, avoiding absolute coverage claims or promises of returns, and be approved by your compliance team. Track one simple indicator per stage to see where to improve.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
