Lawyers in Turkey work under a strict advertising ban, yet most clients research online before contacting a firm. This guide explains how to become visible without crossing professional lines.
The key distinction is between promotion and information. Superlatives, outcome promises, discounts and client names should be avoided, while practice areas, lawyer biographies and educational articles are appropriate. We recommend turning the most common client questions into well-structured articles, keeping them updated when legislation changes, and linking each article to the related practice area page.
Local search matters too: a correctly configured Google Business Profile with accurate address, hours and category helps people find the office. LinkedIn works well for firms serving corporate clients, especially when lawyers share short notes on new regulations. Finally, fast loading, readable typography and author information on every article support both visitors and AI assistants that cite reliable sources.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
