AI Overviews can reduce website clicks, mainly on short informational queries where the summary answers the question and the user stops searching. On comparison, decision and purchase queries, the source links in the summary can still bring visitors with clearer intent. Independent studies point to lower click-through on informational queries, while Google says clicks from AI Overviews are higher quality.
- Classify your queries into informational, comparison, service and brand groups to see which are affected.
- Aim to be cited in the summary and offer what a summary cannot: tools, original experience, checklists and local detail.
- Strengthen conversion pages so each visit counts.
- Measure properly: AI Overviews data is included in the Web search type in Search Console, and visits from ChatGPT, Perplexity or Copilot may appear as referral or direct traffic.
AI Overviews has been rolling out in Turkey since 18 February 2026, so the effect on Turkish search is still forming. Racoun diagnoses traffic changes with data and reports monthly how your brand is cited across AI platforms.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
