In electronics and appliance e-commerce, two stores can sell the same product at the same price. One deciding factor is which store explains the product more clearly and completely, and that depends on product data. The same data feeds filters, comparison tables, schema, shopping and catalogue ads, marketplace listings and in-store staff.
- Define a spec template per category with fixed units and allowed values, and map supplier XML data to it.
- Store dimensions in structured fields, including door-open depth, built-in cut-outs and packaged size.
- Enrich supplier descriptions, starting with best sellers and high-traffic products.
- Standardise images and documents, including energy labels and product information sheets where required.
- Monitor stock and price sync with simple error reports.
- Plan for discontinued models instead of deleting pages that hold search value.
- Manage the ad feed as a product and check rejected items regularly.
Racoun, an Istanbul brand agency, builds custom e-commerce stores for electronics and appliance retailers.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
