SEO (search engine optimization) helps a page rank in search results and earn clicks. GEO (Generative Engine Optimization) helps a brand get mentioned, described accurately and cited inside AI-generated answers from ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
- Goal: rankings and clicks versus mentions and citations.
- Unit of success: a whole page versus a quotable paragraph or definition.
- Measurement: positions and clicks versus a fixed question set tested regularly across AI platforms.
- Technical layer: search crawlers versus search crawlers plus AI crawlers such as OAI-SearchBot and PerplexityBot.
GEO does not replace SEO. Google has said that normal SEO practices are enough to appear in AI Overviews, and Copilot relies on the Bing index, so crawlable, well-structured pages remain the foundation. AI answers vary by person, time and wording, which means no one can promise a top position; what can be tracked is the trend over time. Google started rolling out AI Overviews and AI Mode in Türkiye on 18 February 2026.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
