In the glass balcony business, a well-shot fifteen-second video is often the best salesperson. This guide explains how to capture convincing footage without a production crew and how to use it across channels. Always get written permission from the customer first, and keep house numbers, faces and personal belongings out of the frame.
Film five core scenes on every job: the balcony before work starts, installation details, the folding or lifting movement of the panels, the view from inside with the glass closed, and the finished result from the same angle as the before shot. Shoot in soft light to avoid reflections, hold the phone vertically for short-form video, and steady it for movement shots.
Turn the footage into before-and-after posts, time-lapse installs, short expert answers, rain tests and maintenance tips. Embed the best clip on each system page, add fresh real photos to your Google Business Profile, and use the best performing organic videos as local ad creatives. Avoid filters that misrepresent glass tint or views, and keep a steady publishing rhythm rather than occasional bursts.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
