Seedling production is quiet for most of the year and intensely busy for a few weeks. The best way to manage the rush is to plan for it. This guide explains how greenhouses and nurseries can organise customer communication throughout the year.
- Split the year into periods: pre-season, sowing and growing, delivery weeks and post-season, repeated for each crop cycle.
- Reactivate last year’s customers: send personal pre-order reminders, keeping consent and KVKK rules in mind.
- Organise WhatsApp: use a business profile, quick replies and a link to the online pre-order form instead of taking orders in chat.
- Reduce uncertainty in delivery weeks: confirm exact pickup days in advance and communicate weather-related delays openly.
- Stay visible on maps: update opening hours, announce the season and ask for genuine reviews once plants have established.
- Show the process: sowing, grafting and hardening make strong weekly social content.
- Read the data: review demand, capacity gaps and complaints to plan the next season.
Racoun builds seedling nursery websites with capacity-based pre-order systems on its own platform in Istanbul.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
