Marketing a housing project is not a single campaign but a story spread over years. Each phase brings different buyer questions, so digital communication should change with it.
Before launch, define the project identity, plan renders and 3D films backwards from the launch date, secure the domain and social accounts, and open a “coming soon” page with a consent-based pre-registration form. During pre-sale, give existing customers and partners priority access and appointments.
At launch, make sure floor plans, location and booking are ready, branded search is covered, the sales office profile is live and each ad message has its own landing page. During construction, monthly progress photos, drone videos and milestone campaigns sustain trust. After handover, turn the project into a reference and invite owners to share their experience.
Above all, connect the sales office and the digital team: tag every lead by source and quality, and optimise ads for office visits, not form counts.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
