Corporate social media is watched not only by customers but also by investors, partners, dealers, candidates and the media, so every post reads like an official statement. It should be built on:
- A written brand voice and visual guideline adapted from the corporate identity.
- A clear approval and access flow, with two-factor authentication on company-owned accounts.
- A social media policy that guides employees rather than only restricting them.
- A crisis plan defining who decides and how the first response is made.
- Defined roles for each platform, with LinkedIn often at the centre for B2B companies.
- Employer branding and executive visibility content.
Success is measured with business-linked metrics such as audience quality, career page traffic, applications and enquiries, not just likes. Racoun builds corporate social media together with brand strategy, approval flows and crisis plans, with approvals and results in one client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
