Instagram does not rely on a single algorithm. Feed, Stories, Reels and Explore each use their own ranking system, personalised for every user.
- Feed: posts from followed accounts plus suggestions, ranked by past interactions, recency and early reactions.
- Stories: largely relationship-based; accounts you message and watch often appear first.
- Reels: discovery-focused; watch time, completion, likes and shares matter.
- Explore: recommends content from accounts you do not follow, based on your interests.
Key signals include user activity, information about the post, information about the account and the interaction history between user and account. Common myths, such as a universal best posting time or that more hashtags mean more reach, are not reliable. A sound strategy chooses formats by goal, focuses on the first second and completion, creates save-worthy value, nurtures relationships and tracks data. Ranking systems change often, so follow official platform guidance. Racoun turns these insights into a content plan and reports results in its client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
