Short answer: There is no single perfect length for an Instagram video ad. For most performance campaigns, short vertical videos of about 6 to 15 seconds that deliver the message in the first few seconds work best; brand storytelling can run 15 to 30 seconds.
- Reels: fast, full screen and competing with organic content; around 7 to 15 seconds is a good starting point.
- Stories: one message, one visual and a clear call to action in roughly 5 to 15 seconds.
- Feed: 10 to 20 seconds for product ads, 15 to 30 seconds for stories, always with subtitles.
The first three seconds matter more than total length: open with a hook, show the product early and repeat the core message. Produce several cut-downs from one shoot and test them against real conversions, not just views. Technical limits per placement change over time, so check the current specifications. Racoun plans video shoots and Meta campaigns together so each version can be measured.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
