There is no single amount of capital required for e-commerce; it depends on what you sell, whether you hold stock, which channels you use and how fast you want to grow. Plan the budget line by line:
- Initial stock, supplier minimums and reorders.
- Company setup, accounting, trademark and product documentation.
- Store platform, domain, hosting and integrations.
- Branding, packaging, product photography and copy.
- Advertising, social media and SEO.
- Shipping, packaging, payment and marketplace commissions, returns.
- A cash-flow reserve, since marketplaces pay on terms while ads are paid upfront.
Racoun helps new brands prioritise spending; our stores carry no monthly licence and ad budgets go directly to the platforms.
A practical method is to split costs into one-off setup costs, fixed monthly costs and per-order variable costs, then test both a realistic and a pessimistic sales scenario.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
