Google Ads has no fixed price list. You set a daily budget, and the cost of each click is decided in a real-time auction that weighs your bid together with ad quality, expected click-through rate and landing page experience.
- Main cost drivers: industry competition, keyword intent, Quality Score, location and schedule, campaign type and device settings.
- Budget control: there is no minimum spend; Google balances spend across the month, so daily spend can vary while the monthly total stays within your limit. Check current platform rules.
- Lowering cost: define a measurable conversion, set up conversion tracking, use negative keywords, match ads to focused landing pages and optimise weekly.
- Taxes: digital advertising may carry tax obligations in Turkey; confirm with your accountant.
Racoun takes no media commission: your ad budget is paid directly to Google, and the management fee depends on scope. We plan campaigns around your target cost per customer and report results in a single client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
