Instagram ads have no fixed price list. Costs are set in Meta’s auction, which weighs your bid, the estimated action rate and ad quality. A strong creative and relevant audience can get more results for the same budget.
- Cost metrics: cost per thousand impressions, cost per click, cost per result and return on ad spend.
- Cost drivers: audience and competition, campaign objective, seasonality, creative quality and format, placement, and landing page conversion rate.
- Billing: account currency is chosen at setup, and tax and invoicing rules can change, so check with your accountant.
- Lowering costs: pick the right objective, install tracking, test and refresh creatives, avoid splitting budgets, use remarketing and improve landing pages.
Do not compare your costs with other businesses, and do not treat buying followers as a cheaper alternative. Racoun manages Instagram costs by cost per result and profitability, takes no media commission and reports spend transparently in its client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
