Logo design cost cannot be summed up in a single figure because the word “logo” covers very different scopes, from quick template edits to research-driven work delivered with a full identity system.
The main cost factors are:
- Research and strategy before design
- Number of concepts and revision rounds
- Custom typography and font licensing
- Versions and files delivered (vector masters, web outputs, favicons)
- Whether corporate identity applications are included
- A usage guideline document
- Transfer of copyright and usage rights
- Team experience and timeline
When comparing quotes, compare scope rather than totals: check whether vector files, all versions and rights transfer are included and whether the design is original. Cheap logos can carry hidden costs such as trademark objections, redrawing for signage and early redesigns. Racoun prepares itemised proposals so you can see exactly what is included.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
